Level of Change 1. How much are you looking to change?
Select the option closest to what you expect:
2. What would you like to keep?
Select all that apply:
3. What would you like to move away from or change?
Select all that apply:
4. Is there anything that must remain unchanged?
Optional
Audience & Experience 1. Who is the primary audience for this space?
Select all that apply:
2. Is the space intended to attract a new or different audience?
3. What should people experience when they enter the space?
Choose up to 4:
4. If the project is experience-led, what should visitors be able to do?
Select all that apply:
Look, Feel & Creative Direction 1. How would you like the space to feel?
Choose up to 5:
2. How would you NOT want the space to feel?
Choose up to 3:
3. Which creative direction feels closest to what you are looking for?
Select all that apply:
Colour, Materials & Visual References 1. Which colour direction feels closest to what you are looking for?
Select all that apply:
2. Are there any colours you strongly dislike or want to avoid?
Optional
3. Which materials appeal to you?
Select all that apply:
4. Are there any materials or finishes you strongly dislike or want to avoid?
If yes, please upload or share links.
Paste links (Pinterest, Google Drive, Dropbox, WeTransfer…) or describe them. Files can also be sent directly to your account manager.
5. Do you have visual references you would like to share?
References can include interiors, retail spaces, restaurants, materials, furniture, art, architecture, fashion, branding or anything else that reflects the direction you like.
If yes, please upload or share links.
Paste links (Pinterest, Google Drive, Dropbox, WeTransfer…). Files can also be sent directly to your account manager.
6. Do you have examples of spaces or directions you do NOT want?
If yes, please upload or share links.
Paste links (Pinterest, Google Drive, Dropbox, WeTransfer…). Files can also be sent directly to your account manager.
7. What do you like about the references you shared?
Choose up to 4:
Brand & Visual Elements 1. Do you currently have brand guidelines?
2. Which existing brand elements need to be reflected in the space?
Select all that apply:
3. Are there any brand elements that must be retained exactly as they are?
Optional
4. Are there any brand elements you would like to evolve through the spatial design?
Optional
Space, Technical & Existing Conditions 1. Which project information is currently available?
Select all that apply:
2. Which existing elements need to be retained?
Select all that apply:
3. Are there any elements that cannot be moved or changed?
Select all that apply:
4. Are there any site, venue or authority restrictions we should know about?
Select all that apply:
5. Are there any technical, operational or site constraints that could affect the design?
Optional
Budget, Timeline & Decision-Making 1. How would you describe the budget?